No.1 Color Analysis studio in Seoul

Find your colors,
bring out your glow.

We offer personalized color analysis to help you discover the shades that enhance your natural beauty.

A true personal color match does more than enhance your style
it becomes a quiet shift in how you see yourself, and how confidently you move through your day.

I’d love to be part of that moment with you with my styling skills.
From head to toe just for you.

A woman sits cross-legged with eyes closed, wearing a white blouse and a long purple skirt, looking serene.

No.1 Color Analysis studio in Seoul

Right colors,
Natural glow.

We offer personalized color analysis to help you discover the shades that enhance your natural beauty.

More than colors a whole new styling.
Personalized from head to toe, for you.

A woman sits cross-legged with eyes closed, wearing a white blouse and a long purple skirt, looking serene.

No.1 Color Analysis studio in Seoul

Find your colors,
bring out the glow.

We offer personalized color analysis
to help you discover the shades that
enhance your natural beauty.

A true personal color match transforms
how you see yourself and carry yourself every day and I’d love to be part of it.

A woman sits cross-legged with eyes closed, wearing a white blouse and a long purple skirt, looking serene.

Certified Fashion Stylist

Certified Personal Color Consultant

I’m Here To Elevate Your Style

"Hi, I’m Nicole — the founder of In The Pink.
I am a passionate color analyst helping you find colors that brings up your natural glow.

My sessions are designed to be confidence-boosting.
After my session, you will experience a NEW styling
overall and find yourself with an elevated style.

I’m here to guide you on your next beauty journey."

Work Experience

Certified Fashion Stylist

Certified Personal Color Consultant

Unlock your true colors!

"My sessions are designed to be thoughtful, comforting, and confidence-boosting. After my session, you will find yourself with a NEW elevated style.

I’m here to guide you with another level."

Work Experience

Certified Fashion Stylist

Certified Personal Color Consultant

Unlock your true colors!

"Hi, I’m Nicole — founder of In The Pink.
A passionate color analyst helping you find colors that enhance your natural glow.

My sessions are designed to be thoughtful, comforting, and confidence-boosting. After my session, you will find yourself
with a total new elevated style.

I’m here to guide you
on your next beauty journey."

Work Experience

All programs are offered as a complete package

Here's what's included :

Main Program

Personal

Color Range

Discover your best, second-best, and least flattering colors

Recommendation Program

Glasses & Sunglasses

Choose frames that perfectly suit your face shape
and color palette.

Recommendation Program

Makeup

Find the perfect shades for your foundation and color makeup.

Analysis Program

Hair-style

Discover the ideal hair colors and styles that suit your face shape.

Analysis Program

Face Shape & Neckline

Analyze your face shape and find the necklines that suit you best.

Analysis Program

Materials

Learn which fabrics and accessories complement your tone and style.

Recommendation Program

Glasses & Sunglasses

Style your look with frames that match your shape and season

All programs are offered as a package

Here's what's included :

Main Program

Personal Color Range

Discover your best, second-best, and least flattering colors

Recommendation Program

Glasses & Sunglasses

Choose frames that perfectly suit your face shape
and color palette.

Recommendation Program

Makeup

Find the perfect shades for your foundation and color makeup.

Analysis Program

Hair-style

Discover the ideal hair colors and styles that suit your face shape.

Analysis Program

Face Shape & Neckline

Analyze your face shape and find the necklines that suit you best.

Analysis Program

Materials

Learn which fabrics and accessories complement your tone and style.

Recommendation Program

Glasses & Sunglasses

Choose frames that perfectly suit your face shape and color palette.

All programs are offered as a complete package

Here's what's included :

Main Program

Personal Color Range

Discover your best, second-best, and least flattering colors

Recommendation Program

Glasses & Sunglasses

Choose frames that perfectly suit your face shape
and color palette.

Recommendation Program

Makeup

Find the perfect shades for your foundation and color makeup.

Analysis Program

Hair-style

Discover the ideal hair colors and styles that suit your face shape.

Analysis Program

Face Shape & Neckline

Analyze your face shape and find the necklines that suit you best.

Analysis Program

Materials

Learn which fabrics and accessories complement your tone and style.

Recommendation Program

Glasses & Sunglasses

Choose frames that perfectly suit your
face shape and color palette.

"More than 8,000 clients found their colors with me, now it's your turn."

8,000+

Total Clients

35+

Different countries

5.0

Rated on Google

"More than 8,000 clients found their colors with me, now it's your turn."

8,000+

Total Clients

35+

Different countries

5.0

Rated on Google

"More than 8,000 clients found their colors with me.
Now, it's your turn."

8,000+

Total Clients

35+

Different countries

5.0

Rated on Google

PROGRAMS

In the Pink offers

Color Analysis sessions for individuals, pairs, and small groups
— Available in both English and Korean language

1:1 Private Session (80mins-$161)

A one-on-one session tailored entirely to you.

1:2 Double Session (120mins-$290)

Experience personal color discovery together.

Group Session (varies by size)

An interactive session designed for small groups.

PROGRAMS

In the Pink offers

Color Analysis sessions for individuals, pairs, and small groups
— Available in both English and Korean language

1:1 Private Session (80mins-$161)

A one-on-one session tailored entirely to you.

1:2 Double Session (120mins-$290)

Experience color discovery together.

Group Session (120-150mins)

Interactive session for groups. Duration varies by size.

PROGRAMS

In the Pink offers

Color Analysis sessions for individuals, pairs, and small groups
— Available in both English and
Korean language

1:1 Private Session (80mins-$161)

A one-on-one session tailored entirely to you.

1:2 Double Session (120mins-$290)

Experience personal color discovery together.

Group Session (120-150mins)

An interactive session designed for small groups.

HOW IT WORKS

Just Three Easy Steps

If you'd like to book a session, follow the steps below.

Step 01

Fill Out a Form

Tell me about yourself and what you're hoping to get from the session

Step 02

Get in Touch

I’ll reach out shortly to confirm your session and set up a time for you

Step 03

Session Begins

Let's start a journey to discover the shades for your natural glow!

HOW IT WORKS

Just Three Easy Steps

If you'd like to book a session, follow the steps below.

Step 01

Fill Out a Form

Tell me about yourself and what you're hoping to get from the session

Step 02

Get in Touch

I’ll reach out shortly to confirm your session and set up a time for you

Step 03

Session Begins

Let's start a journey to discover the shades for your natural glow!

HOW IT WORKS

Just Three Easy Steps

If you'd like to book a session,
follow the steps below.

Step 01

Fill Out a Form

Tell me about yourself and what you're hoping to get from the session

Step 02

Get in Touch

I’ll reach out shortly to confirm your session and set up a time for you

Step 03

Session Begins

Let's start a journey to discover the shades for your natural glow!

Clients' Voice

What My Clients Say

Hear from clients who’ve experienced their true beauty transformation.

  • May 28, 2025

    What a wonderful experience! Nicole was so professional and with a lovely energy that made you feel really comfortable. I was in shock when I realized how much can change your appearance with the right colors and, of course, the right person to guide you 😀 I highly recommend her. If you are in Seoul is the place to be 😊

    elena arapakiow

    May 28, 2025

    My daughters made an appointment for three of us. I thought I was just tagging along, that this appointment was more for them. I was shocked that I had been wearing the wrong color season in my clothing, makeup and hair. I switched my makeup and bought a few pieces of clothing in my best colors and WOW, what a difference. It was an enjoyable and lovely appointment. Nicole was positive and knows what she is doing. She kindly points out what can be improved in a way that energizes you to go out and make those changes. I told my daughters this has changed my life. I'm ready to live the second half of my life doing it right. Thank you Nicole for helping me live my best life!

    Cynthia Rios

    May 28, 2025

    So lovely! I came here with my mom and sister and we had the most wonderful time. Getting my colors done in South Korea was the top thing to do on my list and Nicole made it a dream come true! She is so confident and she made us feel even…

    Kamaria Kathleen

    May 28, 2025

    The color analysis session with Nicole was fantastic! Nicole is incredibly knowledgeable, friendly, helpful and fun. I learned which colors complement my skin tone and enhance my features. Now, I can shop with confidence knowing exactly…

    Sherfy B

    May 28, 2025

    I just had the best time doing a color analysis with Nicole! She’s like your stylish best friend and a color wizard all rolled into one. From the moment we started, I knew I was in good hands—Nicole is super knowledgeable, but she keeps things light, fun, and totally judgment-free. She walked me through the process in a way that made everything click. Who knew that tiny shifts in color could make such a big difference? I left feeling like I’d unlocked a secret code to looking more vibrant and put-together without even trying. Plus, she explained everything with such enthusiasm that I couldn’t help but get excited too! The whole experience felt like a mix of a makeover, a personal discovery session, and a really great hangout. I now feel way more confident about choosing colors that actually work for me—and not just because someone said so in a magazine. If you’re even a little curious about color analysis, do yourself a favor and book with Nicole. She’s an absolute gem, and you’ll have a blast!

    Ashia Cook

    May 14, 2025

    I heard about In the Pink from my sister in law. It was intriguing so i wanted to give it a shot. This color analysis blew my mind. I went in feeling pretty certain I knew what colors looked good on me but found that there were other colors that were way more enhancing and flattering. It was a comprehensive session that not only included color but also tips on accessories, clothing, make-up, hair, and glass frames. Nicole was very easy to talk to and open to my questions. This was a fun and informative experience to do either solo or with friends. Thanks so much, Nicole!

    eunice Song

    May 14, 2025

    Nicole is amazing! I learned so much during our color analysis session, and had a ton of fun with her throughout the appointment. Nicole explains every step, is very thorough (we covered colors, accessories, hair/makeup, materials, and even necklines for my face shape), and sent helpful post-session follow ups immediately. It was so fun to work with someone so sweet and passionate about her field. I highly recommend In the Pink for anyone looking for color analysis in Seoul!

    Jaime O'Donnell

    May 14, 2025

    Equal parts surprised and excited for my best colours after this analysis. Nicole gave very clear directions on whats good for me. I usually take a very long time to decide what make up colours suits my face. It's so much easier to choose colours after understanding my colours from Nicole.

    Anne Yap

    May 14, 2025

    We are so happy that we went on a colour analysis with Nicole! I went together with my boyfriend and I turned out to be a completely different palette than I thought. I bought some recommendations from Nicole and everything is falling into place right now. The studio is very easy to reach with public transport. Nicole checks color range, face shape and brightness. We also talked about jewellery, hair color, hair shape, necklines, eyewear, make up and jeans color. With my boyfriend she looked at suit colors and ties instead of make up. We could take some photos in the meantime and we also got cards to put in the wallet with the right colors and documents with the info. We went at the beginning of our trip so now we have all the time to shop. Thank you Nicole!!

    Alexandra

    June 28, 2025

    Color Consultation on the highest level. My wife had a great experience here last year, so I decided to come too – and I'm really glad I did. Nicole was super friendly, clear, and made me feel well taken care of. I took so much information and recommendation with me. Thanks again :)

    Pascal Ri

    June 28, 2025

    I signed up for a color analysis at the recommendation of a friend not knowing what to expect. Nicole has great communication skills and a professional demeanor. Her services were detailed, comprehensive, and went beyond just a color…

    Keat K

    June 28, 2025

    I really enjoyed doing colour analysis with Nicole. I had guessed my colour season correctly but it was nice to have it confirmed and to see how specific shades work or don't work using colour draping. I've updated my wardrobe with shades…

    A M

    June 14, 2025

    My friend and I had an absolutely amazing experience @in_the_pink_color! 🙌 Nicole is very diligent, professional, and personable.🫶 She is fluent in English so we were super comfortable and had absolutely no issues communicating (which is very important for foreigners getting any services in Korea)👌. The session was really well-organized, perfectly timed and structured. I loved it how Nicole gives feedback and keeps all the info together for you! Getting color analysis is invaluable and Nicole made our experience really exciting, fun and memorable! We are very grateful and highly recommend using in_the_pink_color! ⭐️⭐️⭐️⭐️⭐️

    Anya Bailey

    July 7, 2025

    Nicole was so great!! I wasn't really sure what to expect since colour analysis isn't so common in the states, but Nicole walked me through what colours worked well and why. Going through each of the seasonal colour pallettes was a very fun experience that I would highly recommend anyone do! I left with a pamphlet that included my best and worst colors, and she also guided me through accessories, hair colour, and ties. After the analysis session she followed up with some recommendations and notes via Instagram. Would definitely recommend booking a session with Nicole! She's very kind and knowledgable, and speaks both Korean and English!

    Joseph Lee

    July 14, 2025

    Jihye was very kind and welcoming during our visit. She gave in-depth recommendations on personal colours, hairstyles, glasses frames and much more. She remained available even after the consultation to help me pick out a new pair of glasses. English was also very good. Would definitely recommend!

    Philippe Phan

    July 14, 2025

    I had a lovely colour analysis experience with Nicole today. She is very friendly, diligent and professional. The biggest advantage of in the pink is the fact that Nicole is fluent in English. There were no communication issues and everything was very easy to understand. Nicole gives feedback and organises everything for you to take away after the session. The colour cards are extremely useful when you go shopping! I would definitely recommend Nicole and in the pink to anyone looking to find their correct colour palette and recommendations on what suits you most, whether it's colour of jewellery, hair colour and style and even necklines. It has been a very invaluable, fun and memorable experience. Thank you for your help, Nicole!

    Karmen Tse

    July 1, 2025

    We absolutely loved Nicole and really enjoyed our experience at the In the pink. Nicole was so nice and so helpful explaining our best colours and our worst colours. This gave us an in depth understanding of our colour palette, as well as she gave us recommendations for hairstyle, hair colour, cut of tops (off shoulder, bottlenecks etc), which was super helpful. She spoke perfect english, which was important for me and my friend as we didn’t know korean fluently, and did not want things to be lost in translation. All in all, I really recommend Nicole and In the pink if you are looking to find your correct colour palette and want tips on hairstyles/cuts and styling. Came for a colour analysis and left feeling confident and gaining a new friend.

    Vårin Gundersen

    July 1, 2025

    We are absolutely obsessed with this place! Nicole is amazing, so sweet and knowledgeable. Since Nicole went to high school in USA, her English is perfect, and she has a lot of knowledge and experience of how to apply color theory to westerners. It was important to my friend and I that we went somewhere we didn't need a translator, since that would just be a barrier. We also appreciated that In The Pink is small, so that it's more personable, rather than a big branch. Surprisingly, my friend and I were different seasons, and since we had a double consultation, it helped us gain a deeper understanding of the differences and similarities of color analysis.

    Elise Ullestad

    April 28, 2025

    I had a nice color analysis session today with Nicole in Seoul. She is a warm and friendly person who speaks English fluently. We went through all the color seasons to find out the best (and worst) colors for my clothing, accessories, hair and makeup. She also analysed my face shape and showed what necklines, hairstyles and glasses suit it the most. A great thing is that you can bring your own makeup items and let her check if they align with your season. She also has some examples of suitable makeup, so you can go shopping right after. Booking the session was easy through Instagram and location is near a subway station. A good color analysis no matter if you're a beginner or already have some knowledge and want to get a confirmation about your season :)

    Katariina W

  • April 28, 2025

    I had a nice color analysis session today with Nicole in Seoul. She is a warm and friendly person who speaks English fluently. We went through all the color seasons to find out the best (and worst) colors for my clothing, accessories, hair and makeup. She also analysed my face shape and showed what necklines, hairstyles and glasses suit it the most. A great thing is that you can bring your own makeup items and let her check if they align with your season. She also has some examples of suitable makeup, so you can go shopping right after. Booking the session was easy through Instagram and location is near a subway station. A good color analysis no matter if you're a beginner or already have some knowledge and want to get a confirmation about your season :)

    Katariina W

    July 1, 2025

    We absolutely loved Nicole and really enjoyed our experience at the In the pink. Nicole was so nice and so helpful explaining our best colours and our worst colours. This gave us an in depth understanding of our colour palette, as well as she gave us recommendations for hairstyle, hair colour, cut of tops (off shoulder, bottlenecks etc), which was super helpful. She spoke perfect english, which was important for me and my friend as we didn’t know korean fluently, and did not want things to be lost in translation. All in all, I really recommend Nicole and In the pink if you are looking to find your correct colour palette and want tips on hairstyles/cuts and styling. Came for a colour analysis and left feeling confident and gaining a new friend.

    Vårin Gundersen

    July 1, 2025

    We are absolutely obsessed with this place! Nicole is amazing, so sweet and knowledgeable. Since Nicole went to high school in USA, her English is perfect, and she has a lot of knowledge and experience of how to apply color theory to westerners. It was important to my friend and I that we went somewhere we didn't need a translator, since that would just be a barrier. We also appreciated that In The Pink is small, so that it's more personable, rather than a big branch. Surprisingly, my friend and I were different seasons, and since we had a double consultation, it helped us gain a deeper understanding of the differences and similarities of color analysis.

    Elise Ullestad

    July 14, 2025

    Jihye was very kind and welcoming during our visit. She gave in-depth recommendations on personal colours, hairstyles, glasses frames and much more. She remained available even after the consultation to help me pick out a new pair of glasses. English was also very good. Would definitely recommend!

    Philippe Phan

    July 14, 2025

    I had a lovely colour analysis experience with Nicole today. She is very friendly, diligent and professional. The biggest advantage of in the pink is the fact that Nicole is fluent in English. There were no communication issues and everything was very easy to understand. Nicole gives feedback and organises everything for you to take away after the session. The colour cards are extremely useful when you go shopping! I would definitely recommend Nicole and in the pink to anyone looking to find their correct colour palette and recommendations on what suits you most, whether it's colour of jewellery, hair colour and style and even necklines. It has been a very invaluable, fun and memorable experience. Thank you for your help, Nicole!

    Karmen Tse

    July 7, 2025

    Nicole was so great!! I wasn't really sure what to expect since colour analysis isn't so common in the states, but Nicole walked me through what colours worked well and why. Going through each of the seasonal colour pallettes was a very fun experience that I would highly recommend anyone do! I left with a pamphlet that included my best and worst colors, and she also guided me through accessories, hair colour, and ties. After the analysis session she followed up with some recommendations and notes via Instagram. Would definitely recommend booking a session with Nicole! She's very kind and knowledgable, and speaks both Korean and English!

    Joseph Lee

    June 14, 2025

    My friend and I had an absolutely amazing experience @in_the_pink_color! 🙌 Nicole is very diligent, professional, and personable.🫶 She is fluent in English so we were super comfortable and had absolutely no issues communicating (which is very important for foreigners getting any services in Korea)👌. The session was really well-organized, perfectly timed and structured. I loved it how Nicole gives feedback and keeps all the info together for you! Getting color analysis is invaluable and Nicole made our experience really exciting, fun and memorable! We are very grateful and highly recommend using in_the_pink_color! ⭐️⭐️⭐️⭐️⭐️

    Anya Bailey

    June 28, 2025

    Color Consultation on the highest level. My wife had a great experience here last year, so I decided to come too – and I'm really glad I did. Nicole was super friendly, clear, and made me feel well taken care of. I took so much information and recommendation with me. Thanks again :)

    Pascal Ri

    June 28, 2025

    I signed up for a color analysis at the recommendation of a friend not knowing what to expect. Nicole has great communication skills and a professional demeanor. Her services were detailed, comprehensive, and went beyond just a color…

    Keat K

    June 28, 2025

    I really enjoyed doing colour analysis with Nicole. I had guessed my colour season correctly but it was nice to have it confirmed and to see how specific shades work or don't work using colour draping. I've updated my wardrobe with shades…

    A M

    May 14, 2025

    I heard about In the Pink from my sister in law. It was intriguing so i wanted to give it a shot. This color analysis blew my mind. I went in feeling pretty certain I knew what colors looked good on me but found that there were other colors that were way more enhancing and flattering. It was a comprehensive session that not only included color but also tips on accessories, clothing, make-up, hair, and glass frames. Nicole was very easy to talk to and open to my questions. This was a fun and informative experience to do either solo or with friends. Thanks so much, Nicole!

    eunice Song

    May 14, 2025

    Nicole is amazing! I learned so much during our color analysis session, and had a ton of fun with her throughout the appointment. Nicole explains every step, is very thorough (we covered colors, accessories, hair/makeup, materials, and even necklines for my face shape), and sent helpful post-session follow ups immediately. It was so fun to work with someone so sweet and passionate about her field. I highly recommend In the Pink for anyone looking for color analysis in Seoul!

    Jaime O'Donnell

    May 14, 2025

    Equal parts surprised and excited for my best colours after this analysis. Nicole gave very clear directions on whats good for me. I usually take a very long time to decide what make up colours suits my face. It's so much easier to choose colours after understanding my colours from Nicole.

    Anne Yap

    May 14, 2025

    We are so happy that we went on a colour analysis with Nicole! I went together with my boyfriend and I turned out to be a completely different palette than I thought. I bought some recommendations from Nicole and everything is falling into place right now. The studio is very easy to reach with public transport. Nicole checks color range, face shape and brightness. We also talked about jewellery, hair color, hair shape, necklines, eyewear, make up and jeans color. With my boyfriend she looked at suit colors and ties instead of make up. We could take some photos in the meantime and we also got cards to put in the wallet with the right colors and documents with the info. We went at the beginning of our trip so now we have all the time to shop. Thank you Nicole!!

    Alexandra

    May 28, 2025

    What a wonderful experience! Nicole was so professional and with a lovely energy that made you feel really comfortable. I was in shock when I realized how much can change your appearance with the right colors and, of course, the right person to guide you 😀 I highly recommend her. If you are in Seoul is the place to be 😊

    elena arapakiow

    May 28, 2025

    My daughters made an appointment for three of us. I thought I was just tagging along, that this appointment was more for them. I was shocked that I had been wearing the wrong color season in my clothing, makeup and hair. I switched my makeup and bought a few pieces of clothing in my best colors and WOW, what a difference. It was an enjoyable and lovely appointment. Nicole was positive and knows what she is doing. She kindly points out what can be improved in a way that energizes you to go out and make those changes. I told my daughters this has changed my life. I'm ready to live the second half of my life doing it right. Thank you Nicole for helping me live my best life!

    Cynthia Rios

    May 28, 2025

    So lovely! I came here with my mom and sister and we had the most wonderful time. Getting my colors done in South Korea was the top thing to do on my list and Nicole made it a dream come true! She is so confident and she made us feel even…

    Kamaria Kathleen

    May 28, 2025

    The color analysis session with Nicole was fantastic! Nicole is incredibly knowledgeable, friendly, helpful and fun. I learned which colors complement my skin tone and enhance my features. Now, I can shop with confidence knowing exactly…

    Sherfy B

    May 28, 2025

    I just had the best time doing a color analysis with Nicole! She’s like your stylish best friend and a color wizard all rolled into one. From the moment we started, I knew I was in good hands—Nicole is super knowledgeable, but she keeps things light, fun, and totally judgment-free. She walked me through the process in a way that made everything click. Who knew that tiny shifts in color could make such a big difference? I left feeling like I’d unlocked a secret code to looking more vibrant and put-together without even trying. Plus, she explained everything with such enthusiasm that I couldn’t help but get excited too! The whole experience felt like a mix of a makeover, a personal discovery session, and a really great hangout. I now feel way more confident about choosing colors that actually work for me—and not just because someone said so in a magazine. If you’re even a little curious about color analysis, do yourself a favor and book with Nicole. She’s an absolute gem, and you’ll have a blast!

    Ashia Cook

Clients' Voice

What My Clients Say

Hear from clients who’ve experienced their true beauty transformation.

  • May 28, 2025

    What a wonderful experience! Nicole was so professional and with a lovely energy that made you feel really comfortable. I was in shock when I realized how much can change your appearance with the right colors and, of course, the right person to guide you 😀 I highly recommend her. If you are in Seoul is the place to be 😊

    elena arapakiow

    May 28, 2025

    My daughters made an appointment for three of us. I thought I was just tagging along, that this appointment was more for them. I was shocked that I had been wearing the wrong color season in my clothing, makeup and hair. I switched my makeup and bought a few pieces of clothing in my best colors and WOW, what a difference. It was an enjoyable and lovely appointment. Nicole was positive and knows what she is doing. She kindly points out what can be improved in a way that energizes you to go out and make those changes. I told my daughters this has changed my life. I'm ready to live the second half of my life doing it right. Thank you Nicole for helping me live my best life!

    Cynthia Rios

    May 28, 2025

    So lovely! I came here with my mom and sister and we had the most wonderful time. Getting my colors done in South Korea was the top thing to do on my list and Nicole made it a dream come true! She is so confident and she made us feel even…

    Kamaria Kathleen

    May 28, 2025

    The color analysis session with Nicole was fantastic! Nicole is incredibly knowledgeable, friendly, helpful and fun. I learned which colors complement my skin tone and enhance my features. Now, I can shop with confidence knowing exactly…

    Sherfy B

    May 28, 2025

    I just had the best time doing a color analysis with Nicole! She’s like your stylish best friend and a color wizard all rolled into one. From the moment we started, I knew I was in good hands—Nicole is super knowledgeable, but she keeps things light, fun, and totally judgment-free. She walked me through the process in a way that made everything click. Who knew that tiny shifts in color could make such a big difference? I left feeling like I’d unlocked a secret code to looking more vibrant and put-together without even trying. Plus, she explained everything with such enthusiasm that I couldn’t help but get excited too! The whole experience felt like a mix of a makeover, a personal discovery session, and a really great hangout. I now feel way more confident about choosing colors that actually work for me—and not just because someone said so in a magazine. If you’re even a little curious about color analysis, do yourself a favor and book with Nicole. She’s an absolute gem, and you’ll have a blast!

    Ashia Cook

    May 14, 2025

    I heard about In the Pink from my sister in law. It was intriguing so i wanted to give it a shot. This color analysis blew my mind. I went in feeling pretty certain I knew what colors looked good on me but found that there were other colors that were way more enhancing and flattering. It was a comprehensive session that not only included color but also tips on accessories, clothing, make-up, hair, and glass frames. Nicole was very easy to talk to and open to my questions. This was a fun and informative experience to do either solo or with friends. Thanks so much, Nicole!

    eunice Song

    May 14, 2025

    Nicole is amazing! I learned so much during our color analysis session, and had a ton of fun with her throughout the appointment. Nicole explains every step, is very thorough (we covered colors, accessories, hair/makeup, materials, and even necklines for my face shape), and sent helpful post-session follow ups immediately. It was so fun to work with someone so sweet and passionate about her field. I highly recommend In the Pink for anyone looking for color analysis in Seoul!

    Jaime O'Donnell

    May 14, 2025

    Equal parts surprised and excited for my best colours after this analysis. Nicole gave very clear directions on whats good for me. I usually take a very long time to decide what make up colours suits my face. It's so much easier to choose colours after understanding my colours from Nicole.

    Anne Yap

    May 14, 2025

    We are so happy that we went on a colour analysis with Nicole! I went together with my boyfriend and I turned out to be a completely different palette than I thought. I bought some recommendations from Nicole and everything is falling into place right now. The studio is very easy to reach with public transport. Nicole checks color range, face shape and brightness. We also talked about jewellery, hair color, hair shape, necklines, eyewear, make up and jeans color. With my boyfriend she looked at suit colors and ties instead of make up. We could take some photos in the meantime and we also got cards to put in the wallet with the right colors and documents with the info. We went at the beginning of our trip so now we have all the time to shop. Thank you Nicole!!

    Alexandra

    June 28, 2025

    Color Consultation on the highest level. My wife had a great experience here last year, so I decided to come too – and I'm really glad I did. Nicole was super friendly, clear, and made me feel well taken care of. I took so much information and recommendation with me. Thanks again :)

    Pascal Ri

    June 28, 2025

    I signed up for a color analysis at the recommendation of a friend not knowing what to expect. Nicole has great communication skills and a professional demeanor. Her services were detailed, comprehensive, and went beyond just a color…

    Keat K

    June 28, 2025

    I really enjoyed doing colour analysis with Nicole. I had guessed my colour season correctly but it was nice to have it confirmed and to see how specific shades work or don't work using colour draping. I've updated my wardrobe with shades…

    A M

    June 14, 2025

    My friend and I had an absolutely amazing experience @in_the_pink_color! 🙌 Nicole is very diligent, professional, and personable.🫶 She is fluent in English so we were super comfortable and had absolutely no issues communicating (which is very important for foreigners getting any services in Korea)👌. The session was really well-organized, perfectly timed and structured. I loved it how Nicole gives feedback and keeps all the info together for you! Getting color analysis is invaluable and Nicole made our experience really exciting, fun and memorable! We are very grateful and highly recommend using in_the_pink_color! ⭐️⭐️⭐️⭐️⭐️

    Anya Bailey

    July 7, 2025

    Nicole was so great!! I wasn't really sure what to expect since colour analysis isn't so common in the states, but Nicole walked me through what colours worked well and why. Going through each of the seasonal colour pallettes was a very fun experience that I would highly recommend anyone do! I left with a pamphlet that included my best and worst colors, and she also guided me through accessories, hair colour, and ties. After the analysis session she followed up with some recommendations and notes via Instagram. Would definitely recommend booking a session with Nicole! She's very kind and knowledgable, and speaks both Korean and English!

    Joseph Lee

    July 14, 2025

    Jihye was very kind and welcoming during our visit. She gave in-depth recommendations on personal colours, hairstyles, glasses frames and much more. She remained available even after the consultation to help me pick out a new pair of glasses. English was also very good. Would definitely recommend!

    Philippe Phan

    July 14, 2025

    I had a lovely colour analysis experience with Nicole today. She is very friendly, diligent and professional. The biggest advantage of in the pink is the fact that Nicole is fluent in English. There were no communication issues and everything was very easy to understand. Nicole gives feedback and organises everything for you to take away after the session. The colour cards are extremely useful when you go shopping! I would definitely recommend Nicole and in the pink to anyone looking to find their correct colour palette and recommendations on what suits you most, whether it's colour of jewellery, hair colour and style and even necklines. It has been a very invaluable, fun and memorable experience. Thank you for your help, Nicole!

    Karmen Tse

    July 1, 2025

    We absolutely loved Nicole and really enjoyed our experience at the In the pink. Nicole was so nice and so helpful explaining our best colours and our worst colours. This gave us an in depth understanding of our colour palette, as well as she gave us recommendations for hairstyle, hair colour, cut of tops (off shoulder, bottlenecks etc), which was super helpful. She spoke perfect english, which was important for me and my friend as we didn’t know korean fluently, and did not want things to be lost in translation. All in all, I really recommend Nicole and In the pink if you are looking to find your correct colour palette and want tips on hairstyles/cuts and styling. Came for a colour analysis and left feeling confident and gaining a new friend.

    Vårin Gundersen

    July 1, 2025

    We are absolutely obsessed with this place! Nicole is amazing, so sweet and knowledgeable. Since Nicole went to high school in USA, her English is perfect, and she has a lot of knowledge and experience of how to apply color theory to westerners. It was important to my friend and I that we went somewhere we didn't need a translator, since that would just be a barrier. We also appreciated that In The Pink is small, so that it's more personable, rather than a big branch. Surprisingly, my friend and I were different seasons, and since we had a double consultation, it helped us gain a deeper understanding of the differences and similarities of color analysis.

    Elise Ullestad

    April 28, 2025

    I had a nice color analysis session today with Nicole in Seoul. She is a warm and friendly person who speaks English fluently. We went through all the color seasons to find out the best (and worst) colors for my clothing, accessories, hair and makeup. She also analysed my face shape and showed what necklines, hairstyles and glasses suit it the most. A great thing is that you can bring your own makeup items and let her check if they align with your season. She also has some examples of suitable makeup, so you can go shopping right after. Booking the session was easy through Instagram and location is near a subway station. A good color analysis no matter if you're a beginner or already have some knowledge and want to get a confirmation about your season :)

    Katariina W

  • April 28, 2025

    I had a nice color analysis session today with Nicole in Seoul. She is a warm and friendly person who speaks English fluently. We went through all the color seasons to find out the best (and worst) colors for my clothing, accessories, hair and makeup. She also analysed my face shape and showed what necklines, hairstyles and glasses suit it the most. A great thing is that you can bring your own makeup items and let her check if they align with your season. She also has some examples of suitable makeup, so you can go shopping right after. Booking the session was easy through Instagram and location is near a subway station. A good color analysis no matter if you're a beginner or already have some knowledge and want to get a confirmation about your season :)

    Katariina W

    July 1, 2025

    We absolutely loved Nicole and really enjoyed our experience at the In the pink. Nicole was so nice and so helpful explaining our best colours and our worst colours. This gave us an in depth understanding of our colour palette, as well as she gave us recommendations for hairstyle, hair colour, cut of tops (off shoulder, bottlenecks etc), which was super helpful. She spoke perfect english, which was important for me and my friend as we didn’t know korean fluently, and did not want things to be lost in translation. All in all, I really recommend Nicole and In the pink if you are looking to find your correct colour palette and want tips on hairstyles/cuts and styling. Came for a colour analysis and left feeling confident and gaining a new friend.

    Vårin Gundersen

    July 1, 2025

    We are absolutely obsessed with this place! Nicole is amazing, so sweet and knowledgeable. Since Nicole went to high school in USA, her English is perfect, and she has a lot of knowledge and experience of how to apply color theory to westerners. It was important to my friend and I that we went somewhere we didn't need a translator, since that would just be a barrier. We also appreciated that In The Pink is small, so that it's more personable, rather than a big branch. Surprisingly, my friend and I were different seasons, and since we had a double consultation, it helped us gain a deeper understanding of the differences and similarities of color analysis.

    Elise Ullestad

    July 14, 2025

    Jihye was very kind and welcoming during our visit. She gave in-depth recommendations on personal colours, hairstyles, glasses frames and much more. She remained available even after the consultation to help me pick out a new pair of glasses. English was also very good. Would definitely recommend!

    Philippe Phan

    July 14, 2025

    I had a lovely colour analysis experience with Nicole today. She is very friendly, diligent and professional. The biggest advantage of in the pink is the fact that Nicole is fluent in English. There were no communication issues and everything was very easy to understand. Nicole gives feedback and organises everything for you to take away after the session. The colour cards are extremely useful when you go shopping! I would definitely recommend Nicole and in the pink to anyone looking to find their correct colour palette and recommendations on what suits you most, whether it's colour of jewellery, hair colour and style and even necklines. It has been a very invaluable, fun and memorable experience. Thank you for your help, Nicole!

    Karmen Tse

    July 7, 2025

    Nicole was so great!! I wasn't really sure what to expect since colour analysis isn't so common in the states, but Nicole walked me through what colours worked well and why. Going through each of the seasonal colour pallettes was a very fun experience that I would highly recommend anyone do! I left with a pamphlet that included my best and worst colors, and she also guided me through accessories, hair colour, and ties. After the analysis session she followed up with some recommendations and notes via Instagram. Would definitely recommend booking a session with Nicole! She's very kind and knowledgable, and speaks both Korean and English!

    Joseph Lee

    June 14, 2025

    My friend and I had an absolutely amazing experience @in_the_pink_color! 🙌 Nicole is very diligent, professional, and personable.🫶 She is fluent in English so we were super comfortable and had absolutely no issues communicating (which is very important for foreigners getting any services in Korea)👌. The session was really well-organized, perfectly timed and structured. I loved it how Nicole gives feedback and keeps all the info together for you! Getting color analysis is invaluable and Nicole made our experience really exciting, fun and memorable! We are very grateful and highly recommend using in_the_pink_color! ⭐️⭐️⭐️⭐️⭐️

    Anya Bailey

    June 28, 2025

    Color Consultation on the highest level. My wife had a great experience here last year, so I decided to come too – and I'm really glad I did. Nicole was super friendly, clear, and made me feel well taken care of. I took so much information and recommendation with me. Thanks again :)

    Pascal Ri

    June 28, 2025

    I signed up for a color analysis at the recommendation of a friend not knowing what to expect. Nicole has great communication skills and a professional demeanor. Her services were detailed, comprehensive, and went beyond just a color…

    Keat K

    June 28, 2025

    I really enjoyed doing colour analysis with Nicole. I had guessed my colour season correctly but it was nice to have it confirmed and to see how specific shades work or don't work using colour draping. I've updated my wardrobe with shades…

    A M

    May 14, 2025

    I heard about In the Pink from my sister in law. It was intriguing so i wanted to give it a shot. This color analysis blew my mind. I went in feeling pretty certain I knew what colors looked good on me but found that there were other colors that were way more enhancing and flattering. It was a comprehensive session that not only included color but also tips on accessories, clothing, make-up, hair, and glass frames. Nicole was very easy to talk to and open to my questions. This was a fun and informative experience to do either solo or with friends. Thanks so much, Nicole!

    eunice Song

    May 14, 2025

    Nicole is amazing! I learned so much during our color analysis session, and had a ton of fun with her throughout the appointment. Nicole explains every step, is very thorough (we covered colors, accessories, hair/makeup, materials, and even necklines for my face shape), and sent helpful post-session follow ups immediately. It was so fun to work with someone so sweet and passionate about her field. I highly recommend In the Pink for anyone looking for color analysis in Seoul!

    Jaime O'Donnell

    May 14, 2025

    Equal parts surprised and excited for my best colours after this analysis. Nicole gave very clear directions on whats good for me. I usually take a very long time to decide what make up colours suits my face. It's so much easier to choose colours after understanding my colours from Nicole.

    Anne Yap

    May 14, 2025

    We are so happy that we went on a colour analysis with Nicole! I went together with my boyfriend and I turned out to be a completely different palette than I thought. I bought some recommendations from Nicole and everything is falling into place right now. The studio is very easy to reach with public transport. Nicole checks color range, face shape and brightness. We also talked about jewellery, hair color, hair shape, necklines, eyewear, make up and jeans color. With my boyfriend she looked at suit colors and ties instead of make up. We could take some photos in the meantime and we also got cards to put in the wallet with the right colors and documents with the info. We went at the beginning of our trip so now we have all the time to shop. Thank you Nicole!!

    Alexandra

    May 28, 2025

    What a wonderful experience! Nicole was so professional and with a lovely energy that made you feel really comfortable. I was in shock when I realized how much can change your appearance with the right colors and, of course, the right person to guide you 😀 I highly recommend her. If you are in Seoul is the place to be 😊

    elena arapakiow

    May 28, 2025

    My daughters made an appointment for three of us. I thought I was just tagging along, that this appointment was more for them. I was shocked that I had been wearing the wrong color season in my clothing, makeup and hair. I switched my makeup and bought a few pieces of clothing in my best colors and WOW, what a difference. It was an enjoyable and lovely appointment. Nicole was positive and knows what she is doing. She kindly points out what can be improved in a way that energizes you to go out and make those changes. I told my daughters this has changed my life. I'm ready to live the second half of my life doing it right. Thank you Nicole for helping me live my best life!

    Cynthia Rios

    May 28, 2025

    So lovely! I came here with my mom and sister and we had the most wonderful time. Getting my colors done in South Korea was the top thing to do on my list and Nicole made it a dream come true! She is so confident and she made us feel even…

    Kamaria Kathleen

    May 28, 2025

    The color analysis session with Nicole was fantastic! Nicole is incredibly knowledgeable, friendly, helpful and fun. I learned which colors complement my skin tone and enhance my features. Now, I can shop with confidence knowing exactly…

    Sherfy B

    May 28, 2025

    I just had the best time doing a color analysis with Nicole! She’s like your stylish best friend and a color wizard all rolled into one. From the moment we started, I knew I was in good hands—Nicole is super knowledgeable, but she keeps things light, fun, and totally judgment-free. She walked me through the process in a way that made everything click. Who knew that tiny shifts in color could make such a big difference? I left feeling like I’d unlocked a secret code to looking more vibrant and put-together without even trying. Plus, she explained everything with such enthusiasm that I couldn’t help but get excited too! The whole experience felt like a mix of a makeover, a personal discovery session, and a really great hangout. I now feel way more confident about choosing colors that actually work for me—and not just because someone said so in a magazine. If you’re even a little curious about color analysis, do yourself a favor and book with Nicole. She’s an absolute gem, and you’ll have a blast!

    Ashia Cook

Clients' Voice

What My Clients Say

Hear from clients who’ve experienced
their true beauty transformation.

  • May 28, 2025

    What a wonderful experience! Nicole was so professional and with a lovely energy that made you feel really comfortable. I was in shock when I realized how much can change your appearance with the right colors and, of course, the right person to guide you 😀 I highly recommend her. If you are in Seoul is the place to be 😊

    elena arapakiow

    May 28, 2025

    My daughters made an appointment for three of us. I thought I was just tagging along, that this appointment was more for them. I was shocked that I had been wearing the wrong color season in my clothing, makeup and hair. I switched my makeup and bought a few pieces of clothing in my best colors and WOW, what a difference. It was an enjoyable and lovely appointment. Nicole was positive and knows what she is doing. She kindly points out what can be improved in a way that energizes you to go out and make those changes. I told my daughters this has changed my life. I'm ready to live the second half of my life doing it right. Thank you Nicole for helping me live my best life!

    Cynthia Rios

    May 28, 2025

    So lovely! I came here with my mom and sister and we had the most wonderful time. Getting my colors done in South Korea was the top thing to do on my list and Nicole made it a dream come true! She is so confident and she made us feel even…

    Kamaria Kathleen

    May 28, 2025

    The color analysis session with Nicole was fantastic! Nicole is incredibly knowledgeable, friendly, helpful and fun. I learned which colors complement my skin tone and enhance my features. Now, I can shop with confidence knowing exactly…

    Sherfy B

    May 28, 2025

    I just had the best time doing a color analysis with Nicole! She’s like your stylish best friend and a color wizard all rolled into one. From the moment we started, I knew I was in good hands—Nicole is super knowledgeable, but she keeps things light, fun, and totally judgment-free. She walked me through the process in a way that made everything click. Who knew that tiny shifts in color could make such a big difference? I left feeling like I’d unlocked a secret code to looking more vibrant and put-together without even trying. Plus, she explained everything with such enthusiasm that I couldn’t help but get excited too! The whole experience felt like a mix of a makeover, a personal discovery session, and a really great hangout. I now feel way more confident about choosing colors that actually work for me—and not just because someone said so in a magazine. If you’re even a little curious about color analysis, do yourself a favor and book with Nicole. She’s an absolute gem, and you’ll have a blast!

    Ashia Cook

    May 14, 2025

    I heard about In the Pink from my sister in law. It was intriguing so i wanted to give it a shot. This color analysis blew my mind. I went in feeling pretty certain I knew what colors looked good on me but found that there were other colors that were way more enhancing and flattering. It was a comprehensive session that not only included color but also tips on accessories, clothing, make-up, hair, and glass frames. Nicole was very easy to talk to and open to my questions. This was a fun and informative experience to do either solo or with friends. Thanks so much, Nicole!

    eunice Song

    May 14, 2025

    Nicole is amazing! I learned so much during our color analysis session, and had a ton of fun with her throughout the appointment. Nicole explains every step, is very thorough (we covered colors, accessories, hair/makeup, materials, and even necklines for my face shape), and sent helpful post-session follow ups immediately. It was so fun to work with someone so sweet and passionate about her field. I highly recommend In the Pink for anyone looking for color analysis in Seoul!

    Jaime O'Donnell

    May 14, 2025

    Equal parts surprised and excited for my best colours after this analysis. Nicole gave very clear directions on whats good for me. I usually take a very long time to decide what make up colours suits my face. It's so much easier to choose colours after understanding my colours from Nicole.

    Anne Yap

    May 14, 2025

    We are so happy that we went on a colour analysis with Nicole! I went together with my boyfriend and I turned out to be a completely different palette than I thought. I bought some recommendations from Nicole and everything is falling into place right now. The studio is very easy to reach with public transport. Nicole checks color range, face shape and brightness. We also talked about jewellery, hair color, hair shape, necklines, eyewear, make up and jeans color. With my boyfriend she looked at suit colors and ties instead of make up. We could take some photos in the meantime and we also got cards to put in the wallet with the right colors and documents with the info. We went at the beginning of our trip so now we have all the time to shop. Thank you Nicole!!

    Alexandra

    June 28, 2025

    Color Consultation on the highest level. My wife had a great experience here last year, so I decided to come too – and I'm really glad I did. Nicole was super friendly, clear, and made me feel well taken care of. I took so much information and recommendation with me. Thanks again :)

    Pascal Ri

    June 28, 2025

    I signed up for a color analysis at the recommendation of a friend not knowing what to expect. Nicole has great communication skills and a professional demeanor. Her services were detailed, comprehensive, and went beyond just a color…

    Keat K

    June 28, 2025

    I really enjoyed doing colour analysis with Nicole. I had guessed my colour season correctly but it was nice to have it confirmed and to see how specific shades work or don't work using colour draping. I've updated my wardrobe with shades…

    A M

    June 14, 2025

    My friend and I had an absolutely amazing experience @in_the_pink_color! 🙌 Nicole is very diligent, professional, and personable.🫶 She is fluent in English so we were super comfortable and had absolutely no issues communicating (which is very important for foreigners getting any services in Korea)👌. The session was really well-organized, perfectly timed and structured. I loved it how Nicole gives feedback and keeps all the info together for you! Getting color analysis is invaluable and Nicole made our experience really exciting, fun and memorable! We are very grateful and highly recommend using in_the_pink_color! ⭐️⭐️⭐️⭐️⭐️

    Anya Bailey

    July 7, 2025

    Nicole was so great!! I wasn't really sure what to expect since colour analysis isn't so common in the states, but Nicole walked me through what colours worked well and why. Going through each of the seasonal colour pallettes was a very fun experience that I would highly recommend anyone do! I left with a pamphlet that included my best and worst colors, and she also guided me through accessories, hair colour, and ties. After the analysis session she followed up with some recommendations and notes via Instagram. Would definitely recommend booking a session with Nicole! She's very kind and knowledgable, and speaks both Korean and English!

    Joseph Lee

    July 14, 2025

    Jihye was very kind and welcoming during our visit. She gave in-depth recommendations on personal colours, hairstyles, glasses frames and much more. She remained available even after the consultation to help me pick out a new pair of glasses. English was also very good. Would definitely recommend!

    Philippe Phan

    July 14, 2025

    I had a lovely colour analysis experience with Nicole today. She is very friendly, diligent and professional. The biggest advantage of in the pink is the fact that Nicole is fluent in English. There were no communication issues and everything was very easy to understand. Nicole gives feedback and organises everything for you to take away after the session. The colour cards are extremely useful when you go shopping! I would definitely recommend Nicole and in the pink to anyone looking to find their correct colour palette and recommendations on what suits you most, whether it's colour of jewellery, hair colour and style and even necklines. It has been a very invaluable, fun and memorable experience. Thank you for your help, Nicole!

    Karmen Tse

    July 1, 2025

    We absolutely loved Nicole and really enjoyed our experience at the In the pink. Nicole was so nice and so helpful explaining our best colours and our worst colours. This gave us an in depth understanding of our colour palette, as well as she gave us recommendations for hairstyle, hair colour, cut of tops (off shoulder, bottlenecks etc), which was super helpful. She spoke perfect english, which was important for me and my friend as we didn’t know korean fluently, and did not want things to be lost in translation. All in all, I really recommend Nicole and In the pink if you are looking to find your correct colour palette and want tips on hairstyles/cuts and styling. Came for a colour analysis and left feeling confident and gaining a new friend.

    Vårin Gundersen

    July 1, 2025

    We are absolutely obsessed with this place! Nicole is amazing, so sweet and knowledgeable. Since Nicole went to high school in USA, her English is perfect, and she has a lot of knowledge and experience of how to apply color theory to westerners. It was important to my friend and I that we went somewhere we didn't need a translator, since that would just be a barrier. We also appreciated that In The Pink is small, so that it's more personable, rather than a big branch. Surprisingly, my friend and I were different seasons, and since we had a double consultation, it helped us gain a deeper understanding of the differences and similarities of color analysis.

    Elise Ullestad

    April 28, 2025

    I had a nice color analysis session today with Nicole in Seoul. She is a warm and friendly person who speaks English fluently. We went through all the color seasons to find out the best (and worst) colors for my clothing, accessories, hair and makeup. She also analysed my face shape and showed what necklines, hairstyles and glasses suit it the most. A great thing is that you can bring your own makeup items and let her check if they align with your season. She also has some examples of suitable makeup, so you can go shopping right after. Booking the session was easy through Instagram and location is near a subway station. A good color analysis no matter if you're a beginner or already have some knowledge and want to get a confirmation about your season :)

    Katariina W

  • April 28, 2025

    I had a nice color analysis session today with Nicole in Seoul. She is a warm and friendly person who speaks English fluently. We went through all the color seasons to find out the best (and worst) colors for my clothing, accessories, hair and makeup. She also analysed my face shape and showed what necklines, hairstyles and glasses suit it the most. A great thing is that you can bring your own makeup items and let her check if they align with your season. She also has some examples of suitable makeup, so you can go shopping right after. Booking the session was easy through Instagram and location is near a subway station. A good color analysis no matter if you're a beginner or already have some knowledge and want to get a confirmation about your season :)

    Katariina W

    July 1, 2025

    We absolutely loved Nicole and really enjoyed our experience at the In the pink. Nicole was so nice and so helpful explaining our best colours and our worst colours. This gave us an in depth understanding of our colour palette, as well as she gave us recommendations for hairstyle, hair colour, cut of tops (off shoulder, bottlenecks etc), which was super helpful. She spoke perfect english, which was important for me and my friend as we didn’t know korean fluently, and did not want things to be lost in translation. All in all, I really recommend Nicole and In the pink if you are looking to find your correct colour palette and want tips on hairstyles/cuts and styling. Came for a colour analysis and left feeling confident and gaining a new friend.

    Vårin Gundersen

    July 1, 2025

    We are absolutely obsessed with this place! Nicole is amazing, so sweet and knowledgeable. Since Nicole went to high school in USA, her English is perfect, and she has a lot of knowledge and experience of how to apply color theory to westerners. It was important to my friend and I that we went somewhere we didn't need a translator, since that would just be a barrier. We also appreciated that In The Pink is small, so that it's more personable, rather than a big branch. Surprisingly, my friend and I were different seasons, and since we had a double consultation, it helped us gain a deeper understanding of the differences and similarities of color analysis.

    Elise Ullestad

    July 14, 2025

    Jihye was very kind and welcoming during our visit. She gave in-depth recommendations on personal colours, hairstyles, glasses frames and much more. She remained available even after the consultation to help me pick out a new pair of glasses. English was also very good. Would definitely recommend!

    Philippe Phan

    July 14, 2025

    I had a lovely colour analysis experience with Nicole today. She is very friendly, diligent and professional. The biggest advantage of in the pink is the fact that Nicole is fluent in English. There were no communication issues and everything was very easy to understand. Nicole gives feedback and organises everything for you to take away after the session. The colour cards are extremely useful when you go shopping! I would definitely recommend Nicole and in the pink to anyone looking to find their correct colour palette and recommendations on what suits you most, whether it's colour of jewellery, hair colour and style and even necklines. It has been a very invaluable, fun and memorable experience. Thank you for your help, Nicole!

    Karmen Tse

    July 7, 2025

    Nicole was so great!! I wasn't really sure what to expect since colour analysis isn't so common in the states, but Nicole walked me through what colours worked well and why. Going through each of the seasonal colour pallettes was a very fun experience that I would highly recommend anyone do! I left with a pamphlet that included my best and worst colors, and she also guided me through accessories, hair colour, and ties. After the analysis session she followed up with some recommendations and notes via Instagram. Would definitely recommend booking a session with Nicole! She's very kind and knowledgable, and speaks both Korean and English!

    Joseph Lee

    June 14, 2025

    My friend and I had an absolutely amazing experience @in_the_pink_color! 🙌 Nicole is very diligent, professional, and personable.🫶 She is fluent in English so we were super comfortable and had absolutely no issues communicating (which is very important for foreigners getting any services in Korea)👌. The session was really well-organized, perfectly timed and structured. I loved it how Nicole gives feedback and keeps all the info together for you! Getting color analysis is invaluable and Nicole made our experience really exciting, fun and memorable! We are very grateful and highly recommend using in_the_pink_color! ⭐️⭐️⭐️⭐️⭐️

    Anya Bailey

    June 28, 2025

    Color Consultation on the highest level. My wife had a great experience here last year, so I decided to come too – and I'm really glad I did. Nicole was super friendly, clear, and made me feel well taken care of. I took so much information and recommendation with me. Thanks again :)

    Pascal Ri

    June 28, 2025

    I signed up for a color analysis at the recommendation of a friend not knowing what to expect. Nicole has great communication skills and a professional demeanor. Her services were detailed, comprehensive, and went beyond just a color…

    Keat K

    June 28, 2025

    I really enjoyed doing colour analysis with Nicole. I had guessed my colour season correctly but it was nice to have it confirmed and to see how specific shades work or don't work using colour draping. I've updated my wardrobe with shades…

    A M

    May 14, 2025

    I heard about In the Pink from my sister in law. It was intriguing so i wanted to give it a shot. This color analysis blew my mind. I went in feeling pretty certain I knew what colors looked good on me but found that there were other colors that were way more enhancing and flattering. It was a comprehensive session that not only included color but also tips on accessories, clothing, make-up, hair, and glass frames. Nicole was very easy to talk to and open to my questions. This was a fun and informative experience to do either solo or with friends. Thanks so much, Nicole!

    eunice Song

    May 14, 2025

    Nicole is amazing! I learned so much during our color analysis session, and had a ton of fun with her throughout the appointment. Nicole explains every step, is very thorough (we covered colors, accessories, hair/makeup, materials, and even necklines for my face shape), and sent helpful post-session follow ups immediately. It was so fun to work with someone so sweet and passionate about her field. I highly recommend In the Pink for anyone looking for color analysis in Seoul!

    Jaime O'Donnell

    May 14, 2025

    Equal parts surprised and excited for my best colours after this analysis. Nicole gave very clear directions on whats good for me. I usually take a very long time to decide what make up colours suits my face. It's so much easier to choose colours after understanding my colours from Nicole.

    Anne Yap

    May 14, 2025

    We are so happy that we went on a colour analysis with Nicole! I went together with my boyfriend and I turned out to be a completely different palette than I thought. I bought some recommendations from Nicole and everything is falling into place right now. The studio is very easy to reach with public transport. Nicole checks color range, face shape and brightness. We also talked about jewellery, hair color, hair shape, necklines, eyewear, make up and jeans color. With my boyfriend she looked at suit colors and ties instead of make up. We could take some photos in the meantime and we also got cards to put in the wallet with the right colors and documents with the info. We went at the beginning of our trip so now we have all the time to shop. Thank you Nicole!!

    Alexandra

    May 28, 2025

    What a wonderful experience! Nicole was so professional and with a lovely energy that made you feel really comfortable. I was in shock when I realized how much can change your appearance with the right colors and, of course, the right person to guide you 😀 I highly recommend her. If you are in Seoul is the place to be 😊

    elena arapakiow

    May 28, 2025

    My daughters made an appointment for three of us. I thought I was just tagging along, that this appointment was more for them. I was shocked that I had been wearing the wrong color season in my clothing, makeup and hair. I switched my makeup and bought a few pieces of clothing in my best colors and WOW, what a difference. It was an enjoyable and lovely appointment. Nicole was positive and knows what she is doing. She kindly points out what can be improved in a way that energizes you to go out and make those changes. I told my daughters this has changed my life. I'm ready to live the second half of my life doing it right. Thank you Nicole for helping me live my best life!

    Cynthia Rios

    May 28, 2025

    So lovely! I came here with my mom and sister and we had the most wonderful time. Getting my colors done in South Korea was the top thing to do on my list and Nicole made it a dream come true! She is so confident and she made us feel even…

    Kamaria Kathleen

    May 28, 2025

    The color analysis session with Nicole was fantastic! Nicole is incredibly knowledgeable, friendly, helpful and fun. I learned which colors complement my skin tone and enhance my features. Now, I can shop with confidence knowing exactly…

    Sherfy B

    May 28, 2025

    I just had the best time doing a color analysis with Nicole! She’s like your stylish best friend and a color wizard all rolled into one. From the moment we started, I knew I was in good hands—Nicole is super knowledgeable, but she keeps things light, fun, and totally judgment-free. She walked me through the process in a way that made everything click. Who knew that tiny shifts in color could make such a big difference? I left feeling like I’d unlocked a secret code to looking more vibrant and put-together without even trying. Plus, she explained everything with such enthusiasm that I couldn’t help but get excited too! The whole experience felt like a mix of a makeover, a personal discovery session, and a really great hangout. I now feel way more confident about choosing colors that actually work for me—and not just because someone said so in a magazine. If you’re even a little curious about color analysis, do yourself a favor and book with Nicole. She’s an absolute gem, and you’ll have a blast!

    Ashia Cook

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Please fill in your details
to book In-person session

Please fill in your details
to book In-person session

FAQ

Questions Answered

If you don't see your question answered here, please get in touch.

What is color analysis and how does it work?

Color analysis identifies the colors that harmonize with your skin tone, hair, and eye color. I use 350+ drapes to determine your best shades with undertones.

How long is the session?

A session lasts 80 mins to 120 mins, depending on number of people for session. No need to rush for a thorough analysis and personalized recommendations.

What if I wear makeup?

You need to come to your session with bareface to figure out your undertone. Your makeup colors will affect but don't worry, cleansing wipes are placed at studio.

Does my color palette change?

No, it's NOT supposed to be changing. That's why we need to discuss about your undertone that never changes.

Do you offer in-person sessions outside Korea?

Yes, I’m open to international sessions and collaborations. Let me know if you'd like to start a group session abroad.

FAQ

Questions Answered

If you don't see your question answered here, please get in touch.

What is color analysis and how does it work?

Color analysis identifies the colors that harmonize with your skin tone, hair, and eye color. I use 350+ drapes to determine your best shades with undertones.

How long is the session?

A session lasts 80 mins to 120 mins, depending on number of people for session. No need to rush for a thorough analysis and personalized recommendations.

What if I wear makeup?

You need to come to your session with bareface to figure out your undertone. Your makeup colors will affect but don't worry, cleansing wipes are placed at studio.

Does my color palette change?

No, it's NOT supposed to be changing. That's why we need to discuss about your undertone that never changes.

Do you offer in-person sessions outside Korea?

Yes, I’m open to international sessions and collaborations. Let me know if you'd like to start a group session abroad.

FAQ

Questions Answered

If you don't see your question answered here, please get in touch.

What is color analysis and how does it work?

Color analysis identifies the colors that harmonize with your skin tone, hair, and eye color. I use 350+ drapes to determine your best shades with undertones.

How long is the session?

A session lasts 80 mins to 120 mins, depending on number of people for session. No need to rush for a thorough analysis and personalized recommendations.

What if I wear makeup?

You need to come to your session with bareface to figure out your undertone. Your makeup colors will affect but don't worry, cleansing wipes are placed at studio.

Does my color palette change?

No, it's NOT supposed to be changing. That's why we need to discuss about your undertone that never changes.

Do you offer in-person sessions outside Korea?

Yes, I’m open to international sessions and collaborations. Let me know if you'd like to start a group session abroad.

Want a group session or Business inquiries?

Please send an email and reach out to me.

Want a group session or Business inquiries?

You can send me an email directly.

Want a group session or Business inquiries?

Please send an email to me.